What We Do | Hunsberger Creative Group

Company. There’s a difference in the work. And in the way we work. There are no layers. There’s no line between intelligent design and good business. Here, you have everyday access to problem solvers who get to know your company, your products and services, and your audience. We aren’t only designers. We are thinkers and innovators who deliver the best of both worlds: engaging design
with compelling messages and effective marketing. We are branding experts
with vision. And we’re crazy serious about great results.

What we Do. Design/brand development and implementation services, corporate and promotional literature, website design, advertising, identities and logos, graphic standards programs, direct marketing, copywriting, packaging design, merchandising, exhibit design, environmental graphics, video and new media, interactive and electronic exhibits, research, illustration, and photography direction. We also provide strategic consulting services, communications strategies, and brand and identity consulting.

Clients. AIS, American Seating Company, Amway Global, Applied Textiles, Details (a Steelcase Company), Foremost Insurance Group, Gerber Products Company, Make-A-Wish Foundation of Michigan, MVP Sportsplex, Spartan Stores, Inc., Zondervan Publishing House.

Recognition. Our work has been recognized by design competitions and publications including the American Advertising Federation – numerous Silver, Gold and Best of Show winners. The Good Design Competition – Chicago Athenaeum Museum of Architecture and Design, and Print Magazine to name a few. We are also advisors to The Polishing Center, a program designed to inspire young graphic designers, writers, and other creatives that their work can be great and their job prospects even better. Roger Hunsberger has been asked to judge several design and marketing competitions including the Northern Indiana and Flint, Michigan American Advertising Federation Addy Awards. And he and others in the firm are regularly seen judging young creatives in the Creative Smackdown in Grand Rapids.

From the Heart. Hunsberger Creative Group has been involved with the
Make-A-Wish Foundation of Michigan for many years. Through our donations of design and marketing services we hope our gift has helped to give strength and joy to children with life-threatening medical conditions.

For 16 years we have marked the holidays by taking time to assemble tricycles
for donation to local charities. This year, the crew at Hunsberger Creative (with the help of a few “elves”) assembled 150 shiny new tricycles. All the trikes have been donated to local Grand Rapids organizations. To date, our total is 3,350 tricycles, all purchased, assembled and donated on behalf of our clients.

We also just completed the first annual CanCan event held at 25 Kitchen + Bar. This was a food drive with a twist, in which for every can of non-perishable food delivered, we gave a free can of beer (or soda) to the donor… thus the CanCan. This event collected 300 pounds of food which was donated to Feeding America West Michigan.